Overview

This Privacy Policy is provided by Select Trade Brands Ltd (referred to as “Pricemaster,” “we,” “us,” or “our”) to explain the types of information we collect, the reasons for collecting it, and how you can manage your data. We prioritise the protection of our customers' and users' privacy and are committed to complying with all relevant data protection laws.

This Policy outlines:

• The types of information we collect through the Pricemaster Service.

• How we use and share that information.

• The steps we take to protect your information.

• Your rights regarding your personal data.

• How we handle specific types of data, including cookies, job applicant information, and sensitive data.

By using our Site or subscribing to our Service, you agree to the privacy practices described in this Policy. This Policy is incorporated into and subject to the Pricemaster Terms of Service.

Information We Collect

We collect various types of information to provide and improve our Service. This includes:

• User-Provided Information: When you use the Service, you may provide personal data such as your name, company name, email address, phone number, billing information, and preferences. This information is collected through forms, web application interactions, chats, phone calls, and emails.

• Automatically Collected Information: We automatically collect certain information when you access the Service, such as your IP address, browser type, device type, and interaction with the Service. This information is collected using technologies like cookies and web beacons.

Data Security and Retention

We employ robust security measures to protect your data, including:

• Encryption: Your data is encrypted both in transit (using HTTPS/TLS) and at rest (using AES-256 encryption). This ensures that your data remains secure and unreadable to unauthorised parties, including our own team members.
  When you upload your cost prices and other confidential information into Pricemaster, this data is encrypted using industry-standard encryption protocols. Specifically, we employ strong encryption algorithms to ensure that your data is stored securely within our databases. This means that your cost prices are encoded in such a way that only authorised systems can read them, and they remain unreadable and inaccessible to unauthorised parties, including our own team members. Additionally, our encryption mechanisms are designed so that even we, as the software provider, do not have the ability to decrypt and view your sensitive information. Our systems handle your data in an automated and secure manner, ensuring that at no point can anyone within our organisation access your pricing information. By utilising advanced encryption technologies, we guarantee that your confidential data remains private and protected, giving you peace of mind when using our services.

• Access Control: Access to your unencrypted data is restricted solely to you. Our encryption mechanisms are designed to ensure that even we cannot decrypt or view your sensitive information.

We retain your data only as long as necessary to fulfil the purposes for which it was collected, after which it will be anonymized or securely deleted. Specific retention periods include:

• Backups: 30 days rolling

• Billing information: 3 years

• Communication records: 90 days

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies help us understand how you interact with our site and allow us to improve our Service. You can manage your cookie preferences or opt out of certain types of cookies through our Cookie Settings page.

How We Use the Information

We use the information collected to operate, maintain, and enhance the Pricemaster Service, including:

• Responding to inquiries and providing support.

• Providing, customising, and improving the Service

• Analysing usage trends to improve our offerings.

• Communicating with you about promotions, updates, and services (with the option to opt out).

Legal Bases for Processing

Under GDPR, we process your personal data based on one or more of the following legal bases:

• Consent: For sending promotional communications.

• Performance of a Contract: To provide and manage the Service.

• Legitimate Interests: For improving our Service, ensuring security, and preventing fraud.

• Legal Obligations: To comply with legal requirements and respond to lawful requests.

Data Sharing and Processors

We may share your data with third-party service providers (processors like Google or AWS) who assist us in delivering our Service. These processors are contractually obligated to protect your data and use it only for the specific purposes outlined in our agreements with them.

In cases where data is transferred outside the EU/EEA, we ensure that appropriate safeguards, such as standard contractual clauses, are in place to protect your data.

We do not share your information without your consent, except in the following cases:

• Legal Compliance: We may disclose information in response to legal processes or to protect our rights and the safety of others.

Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of your data in a structured, machine-readable format.

• Correction: Correct any inaccuracies or incomplete data.

• Deletion: Request deletion of your data, subject to certain exceptions (e.g., legal requirements).

• Restriction: Request the restriction of processing under certain circumstances.

• Objection: Object to processing based on legitimate interests.

• Data Portability: Request transfer of your data to another service provider.

• Withdraw Consent: You can withdraw consent at any time for any data processed based on consent.

To exercise any of these rights, please contact us at [email protected]. We will aim to respond within 5 working days.

Data Breach Notification

In the event of a data breach, we will notify affected users within 72 hours, as required by law. Notifications will be sent via email or through the Service. We will also provide guidance on protective measures and may offer remediation support, including credit monitoring services where applicable.

Contact Information and Complaints

If you have any concerns about how we handle your data, please contact us at:

Select Trade Brands Ltd
Loribon House, Yalberton Ind Est,
Aspen Way, Devon, TQ4 7QR, United Kingdom
Email: [email protected]
Phone: 01803 666630

If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority, such as the Information Commissioner's Office (ICO) in the UK.

Updates to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Significant updates will be communicated to you via email or through the Service, and a summary of key changes will be provided. We encourage you to review this Policy periodically to stay informed about how we are protecting your information.