Pricemaster Ltd - Privacy Policy

Effective Date: 27/03/26

1. Introduction

This Privacy Policy explains how Pricemaster Ltd ("Pricemaster", "we", "us", "our") collects, uses, stores, and protects personal data when you use our website, platform, and services (the "Services").

Pricemaster is a UK-based provider of competitive pricing software designed to process large volumes of market, pricing, and commercial data to support automated pricing strategies.

We are committed to protecting your data and complying with applicable data protection laws, including the UK GDPR and Data Protection Act 2018.

By using our Services, you agree to the practices described in this Policy.

2. Data We Collect

We collect the following categories of data:

2.1 Information You Provide

  • Name, email address, phone number

  • Company and billing details

  • Account credentials

  • Communications (emails, chats, support requests)

2.2 Customer Business Data (Core Platform Data)

As part of providing the Services, we process business-critical and commercially sensitive data, including:

  • product pricing and cost prices

  • margin data and pricing rules

  • inventory and stock levels

  • competitor pricing data and product mappings

  • integrations with eCommerce platforms (e.g. Shopify, APIs)

This data is processed strictly on your behalf to deliver the Services.

2.3 Automatically Collected Data

  • IP address

  • device and browser type

  • usage behaviour within the platform

  • log and performance data

Collected via cookies and similar technologies.

3. How We Use Data

We use data to:

  • provide, operate, and maintain the Services

  • process pricing data and execute automation logic

  • improve performance, accuracy, and reliability

  • provide customer support

  • communicate service updates and (where permitted) marketing

  • detect fraud, misuse, or security risks

We do not use your pricing, margin, or commercial data for any purpose other than delivering your service.

4. Legal Basis for Processing

We process personal data under the following legal bases:

  • Contract - to deliver the Services

  • Legitimate Interests - to improve services, ensure security, and prevent misuse

  • Legal Obligation - to comply with applicable laws

  • Consent - for marketing communications (where applicable)

5. Data Sharing and Processors

We may share data with trusted third-party processors (e.g. cloud infrastructure, analytics, communication tools) who support delivery of the Services.

These providers:

  • act only on our instructions

  • are contractually bound to confidentiality and security obligations

We may also disclose data:

  • where required by law

  • to protect our legal rights or prevent fraud

We do not sell or commercially exploit your data.

6. International Transfers

Where data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs)

  • equivalent legal mechanisms

7. Data Security

We implement industry-standard technical and organisational measures to protect your data, including:

  • encryption in transit (TLS) and at rest

  • access controls and authentication systems

  • account-level data isolation

  • monitoring and intrusion detection

Important:

While we take security seriously, no system is completely secure. You are responsible for:

  • safeguarding account credentials

  • managing user access within your organisation

8. Sensitive Commercial Data

Pricemaster processes highly sensitive commercial data, including cost prices, margins, and pricing strategies.

We design our systems to:

  • restrict internal access

  • isolate customer environments

  • minimise exposure wherever possible

However, by using the Services, you acknowledge that:

  • cloud-based systems carry inherent risks

  • absolute security cannot be guaranteed

9. Data Retention

We retain data only as long as necessary for the purposes outlined:

  • Account data: for the duration of your subscription

  • Backups: rolling 30 days

  • Billing records: up to 6 years (legal requirement)

  • Support communications: typically 90 days

We may retain anonymised data for analytics and system improvement.

10. Cookies and Tracking

We use cookies and similar technologies to:

  • operate the platform

  • analyse usage and performance

  • improve user experience

You can manage cookie preferences through your browser or our cookie settings.

11. Your Rights

Under UK GDPR, you have the right to:

  • access your personal data

  • correct inaccurate data

  • request deletion (where applicable)

  • restrict or object to processing

  • request data portability

  • withdraw consent (where applicable)

To exercise your rights, contact: [email protected]

We aim to respond within one month (as required by law).

12. Data Breach Notification

In the event of a personal data breach, we will:

  • investigate and contain the issue

  • notify affected users where required

  • comply with legal reporting obligations (including ICO notification where applicable)

13. Third-Party Integrations

Where you connect third-party platforms (e.g. Shopify, APIs), data may flow between systems.

We are not responsible for:

  • third-party platform security

  • how third parties process your data

You should review their privacy policies separately.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

Where changes are material, we will notify you via:

  • email, or

  • in-platform notification

15. Contact Information

Pricemaster Ltd
67 Church Rd,
Newton Abbot,
Devon
TQ12 1AN
United Kingdom

Email: [email protected]

16. Complaints

If you are not satisfied, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
https://ico.org.uk