Pricemaster Ltd - Privacy Policy
Effective Date: 27/03/26
1. Introduction
This Privacy Policy explains how Pricemaster Ltd ("Pricemaster", "we", "us", "our") collects, uses, stores, and protects personal data when you use our website, platform, and services (the "Services").
Pricemaster is a UK-based provider of competitive pricing software designed to process large volumes of market, pricing, and commercial data to support automated pricing strategies.
We are committed to protecting your data and complying with applicable data protection laws, including the UK GDPR and Data Protection Act 2018.
By using our Services, you agree to the practices described in this Policy.
2. Data We Collect
We collect the following categories of data:
2.1 Information You Provide
Name, email address, phone number
Company and billing details
Account credentials
Communications (emails, chats, support requests)
2.2 Customer Business Data (Core Platform Data)
As part of providing the Services, we process business-critical and commercially sensitive data, including:
product pricing and cost prices
margin data and pricing rules
inventory and stock levels
competitor pricing data and product mappings
integrations with eCommerce platforms (e.g. Shopify, APIs)
This data is processed strictly on your behalf to deliver the Services.
2.3 Automatically Collected Data
IP address
device and browser type
usage behaviour within the platform
log and performance data
Collected via cookies and similar technologies.
3. How We Use Data
We use data to:
provide, operate, and maintain the Services
process pricing data and execute automation logic
improve performance, accuracy, and reliability
provide customer support
communicate service updates and (where permitted) marketing
detect fraud, misuse, or security risks
We do not use your pricing, margin, or commercial data for any purpose other than delivering your service.
4. Legal Basis for Processing
We process personal data under the following legal bases:
Contract - to deliver the Services
Legitimate Interests - to improve services, ensure security, and prevent misuse
Legal Obligation - to comply with applicable laws
Consent - for marketing communications (where applicable)
5. Data Sharing and Processors
We may share data with trusted third-party processors (e.g. cloud infrastructure, analytics, communication tools) who support delivery of the Services.
These providers:
act only on our instructions
are contractually bound to confidentiality and security obligations
We may also disclose data:
where required by law
to protect our legal rights or prevent fraud
We do not sell or commercially exploit your data.
6. International Transfers
Where data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as:
Standard Contractual Clauses (SCCs)
equivalent legal mechanisms
7. Data Security
We implement industry-standard technical and organisational measures to protect your data, including:
encryption in transit (TLS) and at rest
access controls and authentication systems
account-level data isolation
monitoring and intrusion detection
Important:
While we take security seriously, no system is completely secure. You are responsible for:
safeguarding account credentials
managing user access within your organisation
8. Sensitive Commercial Data
Pricemaster processes highly sensitive commercial data, including cost prices, margins, and pricing strategies.
We design our systems to:
restrict internal access
isolate customer environments
minimise exposure wherever possible
However, by using the Services, you acknowledge that:
cloud-based systems carry inherent risks
absolute security cannot be guaranteed
9. Data Retention
We retain data only as long as necessary for the purposes outlined:
Account data: for the duration of your subscription
Backups: rolling 30 days
Billing records: up to 6 years (legal requirement)
Support communications: typically 90 days
We may retain anonymised data for analytics and system improvement.
10. Cookies and Tracking
We use cookies and similar technologies to:
operate the platform
analyse usage and performance
improve user experience
You can manage cookie preferences through your browser or our cookie settings.
11. Your Rights
Under UK GDPR, you have the right to:
access your personal data
correct inaccurate data
request deletion (where applicable)
restrict or object to processing
request data portability
withdraw consent (where applicable)
To exercise your rights, contact: [email protected]
We aim to respond within one month (as required by law).
12. Data Breach Notification
In the event of a personal data breach, we will:
investigate and contain the issue
notify affected users where required
comply with legal reporting obligations (including ICO notification where applicable)
13. Third-Party Integrations
Where you connect third-party platforms (e.g. Shopify, APIs), data may flow between systems.
We are not responsible for:
third-party platform security
how third parties process your data
You should review their privacy policies separately.
14. Changes to This Policy
We may update this Privacy Policy from time to time.
Where changes are material, we will notify you via:
email, or
in-platform notification
15. Contact Information
Pricemaster Ltd
67 Church Rd,
Newton Abbot,
Devon
TQ12 1AN
United Kingdom
Email: [email protected]
16. Complaints
If you are not satisfied, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
https://ico.org.uk