Pricing Automation for Ecommerce Retailers

Protect margin and respond faster than competitors without manual repricing

Track competitor prices, apply margin rules, and automate catalogue-wide price changes without losing control.

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Built for retailers managing large catalogues in competitive markets.

Play Pricemaster introduction video Pricemaster dashboard showing automated competitor pricing and margin controls

Built to reduce risk from day one

Automate pricing with margin control, live competitor tracking, and fast platform integration

Pricemaster connects with the ecommerce platforms your team already uses, so you can launch automated pricing workflows without giving up oversight.

Margin protection icon
Protect Margin

Set minimum margin rules so price changes stay within the commercial guardrails you define.

Pricing strategy icon
Avoid A Race To The Bottom

Use pricing rules and competitor targeting to react quickly without blindly undercutting the market.

Fast integration icon
Launch Without Replatforming

Connect to major ecommerce platforms and start automating catalogue-wide price updates quickly.

Launch quickly on the ecommerce stack you already use

Reduce setup friction with integrations built for leading ecommerce platforms and marketing tools.

Shopify
Shopify

Integrating Pricemaster is easy with our Shopify App

Magento
Magento

Seamless integration with all Magento stores

BigCommerce
BigCommerce

App optimised to work seamlessly with BigCommerce

Opencart
Opencart

Seamless integration with all Opencart stores

Wix
Wix

Seamlessly connect Pricemaster with your Wix store

WooCommerce
WooCommerce

Easily connect and integrate WooCommerce

Google Ads
Google Ads

Edit custom labels and other attributes

Google Analytics
Google Analytics

Share insights and performance findings

Google Drive
Google Drive

Import and manage pricing data

Shopify
Shopify

Integrating Pricemaster is easy with our Shopify App

Magento
Magento

Seamless integration with all Magento stores

BigCommerce
BigCommerce

App optimised to work seamlessly with BigCommerce

Opencart
Opencart

Seamless integration with all Opencart stores

Wix
Wix

Seamlessly connect Pricemaster with your Wix store

WooCommerce
WooCommerce

Easily connect and integrate WooCommerce

Google Ads
Google Ads

Edit custom labels and other attributes

Google Analytics
Google Analytics

Share insights and performance findings

Google Drive
Google Drive

Import and manage pricing data

Price by rule, not by spreadsheet

Custom Pricing Rules
Unlimited Custom Pricing Rules

Create unlimited pricing strategies for any product set, using dynamic tags like "Most Expensive" or "Aged Stock."

Flexible Pricing
Flexible Pricing Adjustments

Adjust prices to chase market positions or target specific competitors with the option to undercut, match, or inflate prices.

Flash Rules
Flash Rules for Stock Clearance

Use Flash Rules to drop prices temporarily and clear out old stock while maintaining healthy rotation and cash flow.

Automation
Time & Stock-Triggered Automation

Set rules to start and stop based on specific dates or stock levels, automating promotions like Black Friday sales.

We also work with product brands

Gain full visibility into your reseller pricing, stock levels, and competitor activity to safeguard your brand’s positioning and make informed commercial decisions.

Learn More
Pricemaster now available on the Shopify App Store

See how Pricemaster
fits your catalogue, rules, and margin goals

Book Your Demo

Pricing Automation FAQs

Pricemaster has built-in minimum margin protection features. If your cost prices increase, the system automatically adjusts your sale prices to maintain your predefined minimum profit margins, preventing losses while staying competitive.
The Retail Solution is built for e-commerce retailers, automating price updates and margin protection on platforms like Shopify, Magento, WooCommerce, and BigCommerce. The Brand Solution targets manufacturers and brands, providing full market visibility, competitor benchmarking, reseller behaviour tracking, and customisable alerts to protect brand value.
Yes. We offer seamless integration with major platforms including Shopify, Magento, WooCommerce, and BigCommerce, allowing easy installation and automatic synchronisation of pricing data.
Pricemaster provides granular price segmentation using dynamic tags and allows stacking multiple pricing rules for different product segments. Our AI-powered margin finder identifies opportunities to increase prices without sacrificing sales. For brands, we use advanced AI product matching to track similar SKUs across competitors.
Our main users are E-commerce Managers, Pricing Managers, Directors, Product Developers, and Sales Directors who focus on optimising pricing strategies to improve margins, increase sales, and protect brand integrity.
Our system includes rules to prevent destructive price wars. For example, if two Pricemaster users compete, the software can lock prices at a mutually profitable level and attempt to raise prices rather than constantly undercutting competitors.
Absolutely. Pricemaster offers comprehensive, customisable reports with detailed SKU-level data, margin protection statistics, stock level alerts, and reseller pricing behaviours. Brands also get alerts on major price changes and distribution gaps to safeguard their market position.