Pricing Automation for Ecommerce Retailers
Pricing Automation Tool
for e-com stores
Use market data, sales data, and smart rules to find stronger prices across your catalogue.
What type of eCommerce business are you?
Choose the path that reflects your business model.
For teams that move with the market
Real-time tracking. Margin protection. Automated pricing.
Launch faster on your stack
Integrations built for leading eCommerce platforms
Shopify
Available in the Shopify App Store
14-day Free Trial
Magento
Native ecommerce integration
BigCommerce
Fast store connection
Opencart
Catalogue sync support
Wix
Store-ready pricing sync
WooCommerce
Flexible plugin integration
Google Ads
Custom label automation
Google Analytics
Performance visibility
Built to reduce risk from day one
Automate pricing with margin control, live competitor tracking, and fast platform integration
Pricemaster connects with the ecommerce platforms your team already uses, so you can launch automated pricing workflows without giving up oversight.
Protect Margin
Set minimum margin rules so price changes stay within the commercial guardrails you define.
Avoid A Race To The Bottom
Use pricing rules and competitor targeting to react quickly without blindly undercutting the market.
Launch Without Replatforming
Connect to major ecommerce platforms and start automating catalogue-wide price updates quickly.
One platform, two pricing models
Build pricing logic around how your catalogue actually behaves
Use competitor-led rules where the market gives you a benchmark, and sales-led rules where the right price has to be discovered through performance.
Segment the right products first
Build rules around brand, category, tags, stock position, and dynamic product signals so pricing stays relevant as your catalogue changes.
Choose the right pricing logic
Follow the market with match, undercut, float, and flash rules, or use sales data to test upward moves and find stronger price points for own-brand products.
Keep margin protected automatically
Minimum margin protection and built-in guardrails keep automation inside safe commercial boundaries even when the market drops or costs move.
Schedule and scale execution
Launch timed campaigns, bulk price changes, and API-driven updates across thousands of SKUs without relying on manual spreadsheet work.
See how Pricemaster
fits your catalogue, rules, and margin goals
Book Your Demo
Pricing Automation FAQs
Answers to the most common questions about market tracking, margin protection, integrations, and how Pricemaster helps ecommerce teams automate pricing with more control.
Pricemaster has built-in minimum margin protection features. If your cost prices increase, the system automatically adjusts your sale prices to maintain your predefined minimum profit margins, preventing losses while staying competitive.
Market Data is built for resellers competing against like-for-like products and live competitor benchmarks. Sales Data Driven pricing is built for own-brand catalogues where there is no clear market benchmark, so Pricemaster uses sales velocity, controlled testing, and safety rules to discover stronger price points.
Yes. We offer seamless integration with major platforms including Shopify, Magento, WooCommerce, and BigCommerce, allowing easy installation and automatic synchronisation of pricing data.
Pricemaster combines live market tracking, dynamic rule automation, minimum margin protection, and sales-data-driven price discovery in one platform. That means you can automate competitor-led pricing where benchmarks exist and run controlled price testing where they do not.
Our main users are E-commerce Managers, Pricing Managers, Directors, Product Developers, and Sales Directors who focus on optimising pricing strategies to improve margins, increase sales, and protect brand integrity.
Our system includes rules to prevent destructive price wars. For example, if two Pricemaster users compete, the software can lock prices at a mutually profitable level and attempt to raise prices rather than constantly undercutting competitors.
Absolutely. Pricemaster gives you reporting across competitor movement, margin protection, stock position, product performance, and pricing outcomes so your team can make faster commercial decisions with more confidence.