Pricing Automation for Ecommerce Retailers

Pricing Automation Tool
for e-com stores

Use market data, sales data, and smart rules to find stronger prices across your catalogue.

Play Pricemaster introduction video Pricemaster dashboard showing automated competitor pricing and margin controls
Book a Demo See how it works

Built for retailers managing large catalogues in competitive markets.

Play Pricemaster introduction video Pricemaster dashboard showing automated competitor pricing and margin controls

Choose your pricing path

Start in the part of Pricemaster built around how your products are priced and how your margin is won.

Reseller market tracking preview
Market Data

I am a Reseller

Dominate high-volume, multi-competitor markets with real-time tracking.

Explore Reseller Tools
Brand owner pricing automation preview
Sales Data Driven

I am a Brand Owner

Maximize margins for unique products using velocity-based automation.

Explore Brand Tools
Trusted across competitive catalogues

Already used by stores in fast-moving markets

Pricemaster helps teams track the market, protect margin, and automate pricing with more control.

Launch quickly on the ecommerce stack you already use

Reduce setup friction with integrations built for leading ecommerce platforms and marketing tools.

Shopify
Shopify

App-based connection

Magento
Magento

Native ecommerce integration

BigCommerce
BigCommerce

Fast store connection

Opencart
Opencart

Catalogue sync support

Wix
Wix

Store-ready pricing sync

WooCommerce
WooCommerce

Flexible plugin integration

Google Ads
Google Ads

Custom label automation

Google Analytics
Google Analytics

Performance visibility

Merchant feeds Custom labels Catalogue sync Ad platform support Fast setup

Built to reduce risk from day one

Automate pricing with margin control, live competitor tracking, and fast platform integration

Pricemaster connects with the ecommerce platforms your team already uses, so you can launch automated pricing workflows without giving up oversight.

Margin protection icon
Protect Margin

Set minimum margin rules so price changes stay within the commercial guardrails you define.

Pricing strategy icon
Avoid A Race To The Bottom

Use pricing rules and competitor targeting to react quickly without blindly undercutting the market.

Fast integration icon
Launch Without Replatforming

Connect to major ecommerce platforms and start automating catalogue-wide price updates quickly.

Price by rule, not by spreadsheet

Custom Pricing Rules
Unlimited Custom Pricing Rules

Create unlimited pricing strategies for any product set, using dynamic tags like "Most Expensive" or "Aged Stock."

Flexible Pricing
Flexible Pricing Adjustments

Adjust prices to chase market positions or target specific competitors with the option to undercut, match, or inflate prices.

Flash Rules
Flash Rules for Stock Clearance

Use Flash Rules to drop prices temporarily and clear out old stock while maintaining healthy rotation and cash flow.

Automation
Time & Stock-Triggered Automation

Set rules to start and stop based on specific dates or stock levels, automating promotions like Black Friday sales.

Pricemaster now available on the Shopify App Store

See how Pricemaster
fits your catalogue, rules, and margin goals

Book Your Demo

Pricing Automation FAQs

Pricemaster has built-in minimum margin protection features. If your cost prices increase, the system automatically adjusts your sale prices to maintain your predefined minimum profit margins, preventing losses while staying competitive.
Market Data is built for resellers competing against like-for-like products and live competitor benchmarks. Sales Data Driven pricing is built for own-brand catalogues where there is no clear market benchmark, so Pricemaster uses sales velocity, controlled testing, and safety rules to discover stronger price points.
Yes. We offer seamless integration with major platforms including Shopify, Magento, WooCommerce, and BigCommerce, allowing easy installation and automatic synchronisation of pricing data.
Pricemaster combines live market tracking, dynamic rule automation, minimum margin protection, and sales-data-driven price discovery in one platform. That means you can automate competitor-led pricing where benchmarks exist and run controlled price testing where they do not.
Our main users are E-commerce Managers, Pricing Managers, Directors, Product Developers, and Sales Directors who focus on optimising pricing strategies to improve margins, increase sales, and protect brand integrity.
Our system includes rules to prevent destructive price wars. For example, if two Pricemaster users compete, the software can lock prices at a mutually profitable level and attempt to raise prices rather than constantly undercutting competitors.
Absolutely. Pricemaster gives you reporting across competitor movement, margin protection, stock position, product performance, and pricing outcomes so your team can make faster commercial decisions with more confidence.