eCommerce Pricing Automation

Automate Pricing.
Protect Margins.
Outpace Competitors.

Pricemaster pulls live competitor data, applies your rules, and pushes margin-protected prices straight to Shopify, Magento, WooCommerce or your PIM — every hour of the day.

Book a Demo
Trusted by UK & EU retailers · £2.4M+ price changes / day
Trade Counter Direct eCatering Beaumond Trade Workwear DVS Holemaker Tech Hikoki Power Tools Direct
app.pricemaster.ai / dashboard
LIVE
Live competitors
updated · just now
Wireless Noise-Cancelling Headphones
£219.00
▼ £215.99
Cast Iron Skillet 30cm
£89.99
▼ £87.50
Merino Wool Crew, Charcoal
£64.00
▲ £65.50
Smart Robot Vacuum Pro X9
£449.00
▼ £439.95
Whisky Decanter, Crystal
£78.50
▲ £79.95
Margin · 7d
+3.4%
Price changes · today
1,284
pushed to store
▶ Watch the 2-min product tour
Competitor drop
Trade Counter rival · £24.99 → £22.95
Price test running
SKU 4521 · uplift +3.2% margin
2.4M+
Price changes automated
131M+
Data points collected daily
99.9%
Platform uptime SLA
72 hrs
Manual repricing time saved / wk

What is ecommerce pricing automation software?

Ecommerce pricing automation software automatically adjusts product prices across an online catalogue based on competitor prices, stock levels, sales velocity, and margin rules — without manual intervention. Pricemaster monitors live competitor data and pushes margin-protected prices directly to Shopify, Magento, WooCommerce, BigCommerce, and custom PIM systems, helping retailers stay competitive without sacrificing profitability.

How Pricemaster works

From market data to live price updates — in under an hour.

One platform that ingests live market data, runs your pricing rules and pushes prices back to your store. No spreadsheets. No scripts. No surprises.

Step 01 — Track

Track every competitor

Pricemaster monitors competitor prices, stock, promotions and shipping across 100+ retailers — refreshed every hour, every day.

  • EAN / MPN / URL matching with confidence scoring
  • Stock and shipping signals captured in real time
  • Promo, voucher and bundle detection
Product · SKU 4521
Wireless Noise-Cancelling Headphones
tracking · 5 sources
amazon.co.uk
£219.00
−2.0%
currys.co.uk
£225.00
0.0%
northfield.co.uk
£212.50
−3.0%
argos.co.uk
£229.99
+1.5%
johnlewis.com
£228.00
−0.5%
Rule · "Match cheapest competitor — protect 22% margin"
When
cheapest_competitor_price changes
Match
cheapest_competitor − £0.50
Floor
cost × 1.22 (22% margin)
Cap
RRP × 1.00
Apply
every hour · auto-push
Applies to 248 SKUs v3 · edited 2h ago
Repricing queue · last 60 min
1,834 changes
Shopify
1,024 SKUs
Synced
Magento
312 SKUs
Synced
WooCommerce
86 SKUs
Queued
PIM Export
412 SKUs
Pushed
Next sync in 02:14 · audit log enabled
7-day profit summary
Margin uplift
+3.4%
Revenue gain
+£184k
Top contributing rules
Match cheapest · cat A 72%
Stock-aware floor 56%
Price-test exploration 38%
Two business models · one platform

Pick the path that matches your catalogue.

Pricemaster works two ways depending on whether you resell other brands or own your own catalogue. The mechanics are different — the outcome is the same.

For resellers

Selling other brands

You compete against the same SKU on dozens of marketplaces. Pricemaster gives you a live competitor benchmark and reprices around it — protecting the margin floor you set.

Cheapest of 4 competitors live
You
£215.99
Competitor A
£219.00
Competitor B
£222.50
Competitor C
£229.99
Live competitor benchmarks across 100+ retailers
Match, beat, or undercut by any rule
Built-in minimum margin protection
+3.4%
avg margin lift on tracked SKUs
Explore Market Data
For own-brand & manufacturers

Your own catalogue

No external benchmark to follow. Pricemaster uses your sales velocity to discover where price is leaving margin on the table — and tests new price points safely.

Price test · sales held 5 of 5 validated
£18 £22 £26 Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Price Sales index
Sales held within −5% across 4 steps +£8 · proven safe
Sales-velocity-driven price discovery
Controlled A/B price testing
MAP monitoring & reseller protection
+5.8%
avg profit uplift after 90 days
Explore Sales-Data Driven
The numbers, live

Quiet automation, running in the background.

0
Price changes pushed today
0
Competitor data points / day
0
SKUs under management
0
Avg margin lift, 90d cohort
The platform

Everything you need to price every product, every day.

Five modules in one platform. Use them together to take pricing off your team's plate and put it on autopilot.

Track

Competitor Tracking

Live prices, stock and promotions from 100+ retailers, refreshed hourly. EAN, MPN or URL matching with confidence scoring.

●142 retailers tracked
~4.3M data points / hr
Rules

No-code Rules Engine

Plain-English rules with built-in margin floors. Combine competitor data, stock, brand and category logic.

IF cheapest_competitor < cost × 1.22
THEN keep_price
ELSE match_lowest − £0.50
STOCK > 50 · category=Audio
Floor

Margin Protection

Never drop below your minimum margin — Pricemaster enforces the floor on every push.

22% FLOOR
Min margin enforced
92% of pushes above floor today
Test

Controlled Price Testing

Find the price point your customers actually buy at. Run safe, time-boxed tests on own-brand SKUs.

Variant A
£21.50
Conv. 4.1%
WINNER
Variant B
£23.95
Conv. 5.8%
Insights

Profit Attribution

See exactly which rules drove margin and revenue lift. Weekly reports straight to your inbox.

£184k +12.4%
Revenue attributed to rules (7d)
One-click integrations

Plugs into the store you already run.

Connect Pricemaster to your ecommerce platform in minutes. Prices push back through native APIs — no exports, no spreadsheets, no manual uploads.

No-export workflow Hourly price sync Full audit log PIM-ready API
See all integrations
S
Shopify
● Connected
M
Magento
● Connected
W
WooCommerce
● Connected
B
BigCommerce
● Connected
O
OpenCart
● Connected
X
Wix
● Connected
Live sync. 1,834 prices pushed to stores in the last hour.
Customer stories

UK & EU retailers running on Pricemaster.

"We were repricing 4,000 SKUs in spreadsheets twice a week. Pricemaster reprices the same catalogue every hour — and margin is up 3.1 points."

MH
Mark Halloway
Head of eCommerce · Trade Counter Direct
Result after 90 days
+3.1pp margin
vs same period prior year · self-reported · validated by Pricemaster's profit attribution model
Pricing every day for
Trade Counter Direct eCatering Beaumond Trade Workwear DVS Holemaker Tech Hikoki Power Tools Direct
FAQ

The questions we get most.

Don't see yours? Book a 20-minute call — we'd rather answer it live than guess on a webpage.

Ask us anything
Pricemaster monitors competitor prices, stock, promotions and shipping across 100+ retailers, refreshed every hour. SKUs are matched by EAN, MPN or URL with confidence scoring — and any match can be overridden manually.
Every rule has a minimum margin floor — set as a percentage, fixed margin, or formula. Pricemaster will never push a price below that floor, no matter how competitors move. You can also require human approval on any change above a threshold you choose.
For SKUs without an external benchmark, Pricemaster uses sales velocity to discover where price is leaving margin on the table, then runs time-boxed, controlled price tests. You learn where your real demand curve sits — not where the market thinks it does.
Shopify, Magento, WooCommerce, BigCommerce, OpenCart and Wix have native integrations. There is also a REST API for custom stacks and PIM systems. Most customers are connected and pushing prices inside 30 minutes.
Yes — a 14-day proof-of-value runs Pricemaster on your real catalogue and shows you exactly which prices we would change, with projected margin impact. You only roll it out when you are happy with the numbers.
Pricemaster starts from £499 per month, scaling with active SKUs and tracked competitor sources. Pricing is tailored to your catalogue size — book a demo and we will share a quote within 24 hours.
Start with a tailored demo

Stop pricing by spreadsheet.
Start pricing on autopilot.

30-minute demo on your real catalogue. We'll show you the prices we'd change in week one — and what they'd be worth.

14-day proof-of-value on your live data
No credit card · no platform commitment
Setup in under 30 minutes
Book a demo · step 1 / 3
You're booked in.

A pricing strategist will reach out within one working hour to confirm your slot.