For ecommerce retailers & brands

Pricing intelligence.
Commercial control.

Connect market prices with your product costs, stock and sales. Automate retail pricing with configured margin safeguards, or understand how resellers price and stock your brand.

Book a Demo
Read the experiences of six Shopify merchants
app.pricemaster.ai / dashboard
ILLUSTRATIVE RETAIL VIEW
Example competitor view
sample data
Wireless Noise-Cancelling Headphones
£219.00
▼ £215.99
DeWalt Mitre Saw 216mm
£329.99
▼ £319.50
Workwear Hi-Vis Jacket, Yellow
£64.00
▲ £65.50
Makita Cordless Impact Driver
£189.00
▼ £179.95
Bosch Professional Multi-Tool
£148.50
▲ £152.95
Example margin · 7d
+3.4%
Example price changes
1,284
pushed to store
▶ Watch the 2-min product tour
Competitor drop
Sample competitor price movement
Price test running
Sample price test · result to review
Two audiences · one platform

Choose the workflow that fits your business.

Market intelligence gives you the context. Your commercial goals determine whether you change a retail price or review your brand's position.

Retail ecommerce

Make pricing decisions with margin in view.

For resellers and own-brand shops: bring competitor prices, product costs, stock and sales into rules you can simulate before sending prices to your store.

  • Competitor price and availability context
  • Minimum margins and configurable competitive positioning
  • Sales Rules and AI Margin Miner for selected price tests
Brand intelligence

See what is happening across your reseller market.

For brand and commercial teams: monitor advertised prices, product availability and market movement across selected resellers, then use the evidence in your commercial review.

  • Observed reseller prices and promotions
  • Price movements and stock availability
  • Product and reseller reporting

Independent resellers choose their own resale prices.

Retailer experiences on Shopify

What six retailers report on Shopify.

Summaries of public merchant reviews. These are individual experiences; results depend on each setup.

ECatering reports that the app automates most pricing work across a catalogue of more than 6,000 SKUs.

E
ECatering
Shopify review summary · July 2026
Merchant-reported detail
6,000+ SKUs reported by this merchant
Public Shopify reviews from
ECatering Digital Distiller Furniture Edit Meter Boxes Now Trade Workwear Hikoki Power Tools Direct
The retail pricing workflow

Connect. Set rules. Review the result.

Bring market signals and commercial data together, then review how your rules would change prices. The examples below use illustrative data.

Step 01 — Connect

Connect your pricing data

Start with your catalogue and the costs, stock and sales fields available for your connection. Link the competitors relevant to your products.

  • Review product matches and source coverage
  • Supply accurate costs for margin calculations
  • Check which data fields your connection provides
SKU 4521 · Audio
Wireless Noise-Cancelling Headphones
LIVE
Your price
£215.99
Mkt rank
#2 of 7
Mkt low
£212.50
Mkt avg
£224.65
You vs market · 7d
You Market
6 competitors tracked Illustrative refresh
a amazon.co.uk
£219.00 ▲ 1.4%
In stock · Free
CHEAPEST
N northfield.co.uk
£212.50 ▼ 1.6%
In stock · Free · 5% off
C currys.co.uk
£225.00 ▲ 4.2%
Low stock · £4.99
A argos.co.uk
£229.99 ▲ 6.5%
In stock · Free
JL johnlewis.com
£228.00 ▲ 5.6%
In stock · Free
S screwfix.com
£233.50 ▲ 8.1%
In stock · £3.99
Rule · "Match cheapest competitor — protect 22% margin"
When
cheapest_competitor_price changes
Match
cheapest_competitor − £0.50
Floor
configured minimum price
Cap
RRP × 1.00
Apply
on your configured schedule
Applies to 248 SKUs v3 · edited 2h ago
Repricing queue · last 60 min
1,834 changes
Shopify
1,024 SKUs
Synced
Magento
312 SKUs
Synced
WooCommerce
86 SKUs
Queued
Next sync in 02:14 · audit log enabled
7-day profit summary
Margin uplift
+0.0%
Revenue gain
+£0k
Top contributing rules
Match cheapest · cat A 72%
Stock-aware floor 56%
Price-test exploration 38%
The platform

Bring the pricing picture together.

Connect market intelligence with product costs, stock, sales and configured controls. Explore the workflow that answers your commercial question.

Visual examples below use sample data.

Track

Competitor Tracking

Observed competitor prices and availability where coverage is available. Match products by identifiers or relevant URLs.

Explore competitor monitoring
Sources Sample sources
amazon.co.uk
12s ago
screwfix.com
28s ago
currys.co.uk
6s ago
toolstation.com
41s ago
argos.co.uk
19s ago
johnlewis.com
33s ago
wickes.co.uk
scanning…
Illustrative trend Example
Price change feed sample changes
Hikoki Combi Drill 18V
amazon.co.uk
£219.00 → £212.50 ▼
DeWalt Mitre Saw 216mm
screwfix.com
£329.99 → £319.50 ▼
Makita Impact Driver
toolstation.com
£189.00 → £185.00 ▼
Sony WH-1000XM5 Headphones
currys.co.uk
£249.00 → £235.99 ▼
Rules

No-code Rules Engine

Plain-English rules with built-in margin floors. Combine competitor data, stock, brand and category logic.

Explore pricing rules
IF cheapest_competitor < minimum_price
THEN keep_price
ELSE match_lowest − £0.50
STOCK > 50 · category=Audio
Floor

Margin Protection

Use minimum-margin settings based on supplied costs and tax. Review each rule and its simulation before sending prices.

Understand margin protection
22% FLOOR
Example configured floor
Accurate costs required for margin rules
Test

Controlled Price Testing

Use Sales Rules and AI Margin Miner to test selected prices against sales data. Review the commercial outcome before wider use.

Explore price testing
Variant A
£21.50
Conv. 4.1%
WINNER
Variant B
£23.95
Conv. 5.8%
Insights

Brand Market Intelligence

Review observed reseller prices, availability and market changes, with product and seller context for your brand.

Explore brand intelligence
Price movementReview market positioning
Reseller availabilitySee observed stock signals
Product & seller reportsBring evidence to your review
Platform connections

Start with the catalogue you already manage.

Connect a supported store or Linnworks catalogue. Data fields, setup and price update schedules vary by connection.

Supported store connections Configurable price updates Price change history Linnworks for multichannel teams
Read the connection guides
Setup varies by connection. Confirm data fields, enablement and update schedules for your account.
FAQ

The questions we get most.

Discuss your catalogue, market coverage and commercial goals with the team in a tailored demo.

Discuss your requirements
Pricemaster brings together pricing intelligence and controlled automation. Retailers can combine competitor data with product costs, stock and sales inside pricing rules. Brands can monitor observed reseller prices and availability to review their position in the market.
Start with a tailored demo

See how Pricemaster fits
your commercial workflow.

Discuss retail pricing or brand intelligence with the team. We will walk through the relevant workflows, data requirements and next steps for your business.

A demo tailored to your catalogue
Current Shopify terms on the App Store
A quote scoped to your requirements
Retail demo · step 1 / 3
Pick your slot
30-min call · we have your details