Pricing Automation for Online Retailers

Track competitor prices and automatically adjust your pricing to maximise profit

Set minimum margin protection, and automate price changes across your full catalogue.

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Purpose-built for retailers managing thousands of SKUs in competitive markets.

Pricemaster dashboard showing automated competitor pricing and margin controls

e-commerce businesses: Stop losing money to outdated pricing and manual spreadsheets

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Real-Time Competitor Tracking

Access real-time competitor data to enhance and optimise your pricing strategies effectively.

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Dynamic Pricing Automation

Automatically adjust your prices in real-time to maintain competitiveness while maximising profitability.

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Margin Protection

Safeguard your margins by ensuring prices stay above your baseline, even in shifting competitive landscapes.

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Stock Monitoring

Enhance pricing strategies by leveraging competitors’ stock shortages to increase margins when they’re out of stock.

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AI Margin Miner

Increase profits by detecting competitors’ pricing and testing strategic price hikes.

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Three-Step Integration

Easily connect to Shopify and Magento with real-time API-driven price updates.

See how it works

how it works

Intelligent pricing automation built for competitive e-commerce retailers

Access dynamic pricing rules, automated competitor monitoring, and customisable margin controls - all integrated directly with your Shopify, Magento, or WooCommerce store.

  • Real-time competitor price scraping across unlimited websites.
  • Minimum margin protection that adjusts with cost changes.
  • AI-powered price matching with customisable parameters.
Pricing automation workflow inside the Pricemaster platform
Competitor pricing intelligence view highlighting automated market response

Respond to market changes instantly with automated competitor pricing intelligence

Automatically match or beat competitor prices whilst maintaining your minimum margins, even as your cost prices fluctuate throughout the day.

  • Identify products priced too low or too high.
  • Segment thousands of products with custom pricing strategies.
  • Adjust prices based on your stock levels automatically.

Win more sales, protect profit and prevent wasted ad spend

Stop losing sales to competitors who undercut you overnight. Never waste ad spend on overpriced products. Always know your market position.

  • Stop losing money on products priced below market.
  • Scale to 100,000+ products without additional headcount.
  • Reduce wasted ad spend on non-competitive pricing.
Win More Sales

Seamless Platform Integration

Works effortlessly with leading ecommerce platforms and tools.

Shopify
Shopify

Integrating Pricemaster is easy with our Shopify App

Magento
Magento

Seamless integration with all Magento stores

BigCommerce
BigCommerce

App optimised to work seamlessly with BigCommerce

Opencart
Opencart

Seamless integration with all Opencart stores

Wix
Wix

Seamlessly connect Pricemaster with your Wix store

WooCommerce
WooCommerce

Easily connect and integrate WooCommerce

Google Ads
Google Ads

Edit custom labels and other attributes

Google Analytics
Google Analytics

Share insights and performance findings

Google Drive
Google Drive

Import and manage pricing data

Set rules for different
products and competitors

Custom Pricing Rules
Unlimited Custom Pricing Rules

Create unlimited pricing strategies for any product set, using dynamic tags like "Most Expensive" or "Aged Stock."

Flexible Pricing
Flexible Pricing Adjustments

Adjust prices to chase market positions or target specific competitors with the option to undercut, match, or inflate prices.

Flash Rules
Flash Rules for Stock Clearance

Use Flash Rules to drop prices temporarily and clear out old stock while maintaining healthy rotation and cash flow.

Automation
Time & Stock-Triggered Automation

Set rules to start and stop based on specific dates or stock levels, automating promotions like Black Friday sales.

We also work with product brands

Gain full visibility into your reseller pricing, stock levels, and competitor activity to safeguard your brand’s positioning and make informed commercial decisions.

Learn More
Pricemaster now available on the Shopify App Store

Discover How Automated Pricing
Could Transform Your Margins Today

Book a Demo

FAQs

Pricemaster has built-in minimum margin protection features. If your cost prices increase, the system automatically adjusts your sale prices to maintain your predefined minimum profit margins, preventing losses while staying competitive.
The Retail Solution is built for e-commerce retailers, automating price updates and margin protection on platforms like Shopify, Magento, WooCommerce, and BigCommerce. The Brand Solution targets manufacturers and brands, providing full market visibility, competitor benchmarking, reseller behaviour tracking, and customisable alerts to protect brand value.
Yes. We offer seamless integration with major platforms including Shopify, Magento, WooCommerce, and BigCommerce, allowing easy installation and automatic synchronisation of pricing data.
Pricemaster provides granular price segmentation using dynamic tags and allows stacking multiple pricing rules for different product segments. Our AI-powered margin finder identifies opportunities to increase prices without sacrificing sales. For brands, we use advanced AI product matching to track similar SKUs across competitors.
Our main users are E-commerce Managers, Pricing Managers, Directors, Product Developers, and Sales Directors who focus on optimising pricing strategies to improve margins, increase sales, and protect brand integrity.
Our system includes rules to prevent destructive price wars. For example, if two Pricemaster users compete, the software can lock prices at a mutually profitable level and attempt to raise prices rather than constantly undercutting competitors.
Absolutely. Pricemaster offers comprehensive, customisable reports with detailed SKU-level data, margin protection statistics, stock level alerts, and reseller pricing behaviours. Brands also get alerts on major price changes and distribution gaps to safeguard their market position.