Ecommerce pricing automation across thousands of products

Pricemaster is an ecommerce pricing automation platform for large retail catalogues. It combines competitor price and availability data with configurable rules, cost data, stock signals and minimum-margin floors, then sends approved prices back to connected stores.

Explore ecommerce pricing automation, compare pricing plans, or see the brand solution.

Built for retailers managing tens of thousands of SKUs
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Merchant-reported example: ECatering uses Pricemaster across 6,000+ SKUs and reports that most pricing activity is now automated. Individual results vary.

Monitor competitor prices and respond automatically

Pricemaster's competitor price monitoring software tracks matched products on selected websites so pricing rules can use current market conditions.

  • Track competitor price, stock and availability changes.
  • Use matched-product data as an input to automated rules.
  • Keep approval controls for changes that need human review.
Competitor price and stock monitoring dashboard
Automated catalogue repricing rules

Update thousands of prices automatically, every day

Manual updates do not scale. Pricemaster applies configurable rules across the catalogue as part of an ecommerce pricing automation workflow.

  • Apply automated repricing across thousands of SKUs.
  • Reduce spreadsheet uploads and repetitive manual changes.
  • Review price increases and decreases before or after publishing.

Protect your margins when costs and competitors change

When costs or competitor prices change, Pricemaster checks every proposed price against your minimum margin protection rules.

  • Set minimum margin floors by price range.
  • Prevent loss-making prices without constant monitoring.
  • Stay competitive without sacrificing profitability.
Minimum margin protection controls
Catalogue pricing strategy controls

Run different pricing strategies across your catalogue

Not every product should use the same strategy. Segment the catalogue and apply different dynamic pricing rules to each group.

  • Use dynamic tags for brand, category, margin, or stock age.
  • Apply rules only where they make sense.
  • Stack multiple rules for advanced control.

Control how you compete on price

Choose how each product group should compete, then use dynamic pricing software to apply that policy consistently.

  • Match, undercut, or price above competitors.
  • Adjust prices by percentage or fixed value.
  • Follow specific competitors or market positions.
Control how you compete
Automate pricing

Automate pricing for promotions and stock levels

Use stock-aware pricing to change strategy automatically based on timing, availability or stock position.

  • Schedule rules for promotions and sales periods.
  • Drop prices to clear aged or slow-moving stock.
  • Switch strategies when stock hits defined thresholds.

Seamless Platform Integration

Connect Pricemaster with Shopify, Magento and other ecommerce platforms, or coordinate multichannel pricing through Linnworks.

Shopify
Shopify

Integrating Pricemaster is easy with our Shopify App

Magento
Magento

Seamless integration with all Magento stores

BigCommerce
BigCommerce

App optimised to work seamlessly with BigCommerce

Opencart
Opencart

Seamless integration with all Opencart stores

Wix
Wix

Seamlessly connect Pricemaster with your Wix store

WooCommerce
WooCommerce

Easily connect and integrate WooCommerce

Google Ads
Google Ads

Edit custom labels and other attributes

Google Analytics
Google Analytics

Share insights and performance findings

Google Drive
Google Drive

Import and manage pricing data

Get a live demo tailored to your
catalogue and competitors

Book a Demo

We'll show you how Pricemaster works using your products, competitors, and pricing goals.