Pricemaster Ltd - Terms and Conditions

Effective Date: 27/03/26

1. Introduction

These Terms and Conditions ("Terms") govern access to and use of the Pricemaster platform, software, and services (the "Services") provided by Pricemaster Ltd ("Pricemaster", "we", "us", "our").

By accessing or using the Services, you agree to be legally bound by these Terms. If you do not agree, you must not use the Services.

2. Definitions

  • "Software": The Pricemaster platform, algorithms, APIs, dashboards, and related systems.

  • "Services": The SaaS offering provided by Pricemaster.

  • "User" / "Customer": Any business or individual accessing the Services.

  • "Subscription": The paid plan governing access and usage.

  • "Customer Data": All data input, uploaded, or integrated by the User, including pricing, cost, margin, stock, and commercially sensitive information.

  • "Confidential Information": Any non-public business, pricing, technical, or commercial information.

3. Nature of the Services

3.1 Technology Platform Only

Pricemaster provides a data processing and automation platform that enables Users to collect market data, configure pricing logic, and automate pricing execution.

3.2 No Advice or Decision-Making

Pricemaster does not provide financial, commercial, or pricing advice. All outputs are system-generated based on User-defined rules and inputs.

3.3 User-Controlled Environment

The User has full control over:

  • pricing rules

  • automation settings

  • competitor selection

  • integrations and outputs

Pricemaster does not verify, approve, or control User configurations.

4. User Responsibility

4.1 Full Responsibility for Pricing Decisions

The User is solely responsible for:

  • all pricing strategies

  • rule configurations

  • automated pricing actions

  • margin thresholds

  • product mapping and competitor matching

4.2 Monitoring Obligation

The User must actively monitor outputs, pricing changes, and system behaviour. Failure to monitor does not transfer responsibility to Pricemaster.

4.3 Misuse of Software

Any loss arising from:

  • incorrect configuration

  • misuse of rules

  • failure to apply safeguards (e.g. margin protection)

  • failure to review automated outputs

shall be deemed User responsibility in full.

4.4 Commercial Risk Acceptance

The User expressly acknowledges that:

  • pricing automation carries inherent financial risk

  • incorrect pricing may occur

  • market data may fluctuate or be imperfect

The User accepts all such risks in full.

5. Data Accuracy and External Sources

5.1 Pricemaster aggregates data from third-party sources (e.g. competitor websites, marketplaces).

5.2 We do not guarantee:

  • accuracy

  • completeness

  • timeliness

  • availability

of any external data.

5.3 Users must independently validate data before relying on it for commercial decisions.

6. Availability and Performance

We aim to provide a reliable service but do not guarantee:

  • uninterrupted access

  • error-free operation

  • real-time data availability

We may modify, suspend, or discontinue any part of the Services at any time.

7. Accounts and Access

You are responsible for:

  • maintaining credential security

  • all activity under your account

We may suspend or terminate access:

  • for breach

  • for non-payment

  • where misuse or risk is identified

8. Fees and Payment

  • Fees are payable in advance and are non-refundable.

  • Late payments may result in suspension.

  • All fees exclude VAT and applicable taxes.

  • We reserve the right to adjust pricing with notice.

9. Data, Security, and Confidentiality

9.1 Ownership

The User retains ownership of Customer Data.

9.2 Security

We implement commercially reasonable safeguards, including encryption and access controls. However, no system is fully secure.

9.3 Sensitive Commercial Data

The User acknowledges that the platform stores commercially sensitive data (including cost prices and margins) and accepts inherent risks of cloud-based systems.

9.4 Limitation of Responsibility

We are not liable for:

  • unauthorised access caused by User actions

  • weak credentials or access sharing

  • third-party integrations

9.5 Data Processing

We process data in accordance with UK GDPR.

10. Intellectual Property

All intellectual property rights in the Software remain the exclusive property of Pricemaster.

Users are granted a limited, revocable, non-transferable licence for internal business use only.

11. Prohibited Use

You must not:

  • reverse engineer or copy the Software

  • attempt to access restricted systems

  • interfere with infrastructure or scraping systems

  • use the platform in a way that breaches laws or third-party rights

12. Pricing Automation and Liability Disclaimer

12.1 No Warranty of Outcomes

Pricemaster makes no guarantees regarding:

  • profitability

  • revenue

  • margin improvement

  • market position

12.2 No Liability for Pricing Outcomes

Pricemaster shall not be liable for:

  • incorrect pricing

  • margin loss

  • lost sales

  • reputational damage

  • pricing errors caused by automation or rules

12.3 User Assumes All Commercial Risk

All pricing outputs are executed at the User's direction and risk, whether manual or automated.

13. Limitation of Liability

To the fullest extent permitted by law:

We exclude liability for:

  • loss of profit

  • loss of revenue

  • loss of business

  • loss of data

  • loss of goodwill

  • indirect or consequential losses

Our total aggregate liability is limited to: the fees paid in the 12 months preceding the claim.

Nothing excludes liability for:

  • fraud

  • death or personal injury caused by negligence

14. Indemnity

The User agrees to fully indemnify and hold Pricemaster harmless from any claims, losses, or damages arising from:

  • pricing decisions or strategies

  • use of automation

  • misuse of the platform

  • breach of these Terms

  • third-party claims relating to pricing or competition

15. Suspension and Termination

We may suspend or terminate Services immediately where:

  • misuse is detected

  • risk to systems or data is identified

  • payment is overdue

Upon termination:

  • access will cease

  • data may be deleted after a reasonable period

16. Force Majeure

We are not liable for failure or delay caused by events beyond our control, including outages, cyber incidents, or third-party failures.

17. Changes to Terms

We may update these Terms at any time. Continued use constitutes acceptance.

18. Governing Law

These Terms are governed by the laws of England and Wales.

19. Jurisdiction

The courts of England and Wales shall have exclusive jurisdiction.

20. Contact

Pricemaster Ltd
67 Church Rd,
Newton Abbot,
Devon
TQ12 1AN
United Kingdom
Email: [email protected]