Pricemaster watches every competitor that matters, segments your catalogue precisely, and runs margin-safe pricing rules — so you never lose a sale to a slow reaction or give margin away to a guess.
The Rule Wizard walks every commercial decision through a staged flow — name, target, strategy, timing — so you always know what the rule does and why. No SQL. No formulas. No developer in the loop.
Pricemaster ingests competitor data continuously, evaluates every rule against the commercial floor you've set, and pushes new prices to your store via direct API — no batches, no waiting, no manual exports.
Watch how UK eCommerce teams move from spreadsheet-based guesswork to fully automated, margin-safe pricing — in under 6 minutes.
Most repricers apply one strategy to everything. Pricemaster lets you stack filters — by supplier, brand, performance tag, and live condition — so each rule only covers the products it actually makes sense for.
Multiple rules run top-to-bottom. The first matching rule wins for each SKU — so you can layer aggressive Flash rules above broad Match-Cheapest baselines.
In categories where you compete on price, the team that reacts in minutes wins the basket. The team that reacts in hours subsidises the rest of the market. Market Rules turn that latency into your advantage.
Every rule runs inside a minimum-margin floor. The race to the bottom stops where your costs say it stops — even when competitor data goes noisy.
When you match the cheapest within minutes, you don't surrender the consideration set. Customers complete the checkout that would otherwise have gone elsewhere.
No morning price-check rounds. No spreadsheets. Your team spends the time on trade planning, supplier negotiation, and margin recovery — not button-pushing.
We stopped running price-check rounds two weeks after we switched. The team's focus moved from chasing competitors to actually managing the catalogue — and margin lifted as a side effect.
Market Rules is one part of Pricemaster. These capabilities come with it — no add-ons, no separate seats, no integration projects.
Daily price movements and competitor behaviour across your catalogue at a glance.
Tie pricing decisions to revenue, margin, and units sold — every rule grounded in commercial outcome.
Unlimited competitor tracking at the product level, matched against your live catalogue.
Move aged stock and end-of-line products fast, with controlled aggression and optional margin override.
Start and end dates for any rule. Black Friday, weekend sales, and seasonal events run automatically.
Test selected SKUs for pricing headroom — push prices up, watch the market, lock in stronger margin where it holds.
Push Merchant Center labels from Pricemaster so ad spend follows pricing confidence, not guesswork.
Competitor, margin, stock, and position reports designed for trade planning and commercial reviews.
Instant price updates across thousands of SKUs via live API connections to Shopify and other platforms.
Every automated rule runs inside a commercial floor you define. When supplier costs rise, markets drop sharply, or bad data creeps in, your prices never fall below what's safe — even at scale.
When you need to move aged inventory or clear end-of-line products fast, Flash Rules let you override normal guardrails temporarily — controlled aggression, not chaotic discounting.
Pricemaster gives your team the live data, automation tools, and margin protection to price with real confidence — at any scale.