We Create Solutions That Empower Businesses
We develop tools to boost profits and make managing your business effortless.
Reid Archer
Founder & CEO
Ed Rackham
Founder & Software Engineer
Nick Smith
Founder & Commercial Engineer
Benj Akyol
Designer
Created by Business Minds, For Business Results
At Pricemaster, we understand the challenges of running a successful eCommerce business because we’ve been there. Built by a team of experienced business owners and eCommerce experts, Pricemaster was born out of a need for a smarter, more effective pricing solution. What began as an in-house tool to manage millions in sales has evolved into a powerful platform designed to help businesses of all sizes take control of their pricing strategies, protect margins, and drive profitability.
"I've been a part of a lot of great companies and projects, but I can honestly say Pricemaster is the most exciting and powerful tool I’ve used, let alone helped create. Our team brings together unique minds with experience and skills across eCommerce, technology, and strategy, placing us in the perfect position to continuously evolve what is already an incredible product."
Mission and impact
Our mission at Pricemaster is simple: to empower businesses with the tools they need to take control of pricing strategies, maximise profit margins, and stay competitive in a fast-paced market. By combining real-time data, intelligent automation, and user-friendly features, we make complex pricing challenges easier to manage, freeing up time and resources for growth.
The impact of Pricemaster extends beyond pricing—it transforms how businesses operate. From protecting margins and optimising inventory to driving smarter advertising spend, our platform delivers actionable insights that improve profitability and efficiency. By equipping businesses with cutting-edge tools and a commitment to constant innovation, Pricemaster is helping to shape a more confident, data-driven future for eCommerce.
We deliver results
At Pricemaster, we focus on delivering measurable improvements that drive real value for your business. Whether it’s increasing profit margins, boosting sales, or streamlining operations, our platform is built to provide results you can rely on. By combining dynamic pricing, competitor tracking, and actionable data insights, Pricemaster ensures you stay competitive in an ever-changing market.
Once set up and tailored to your needs, Pricemaster gives you complete control and visibility over your pricing and margins. It works tirelessly in the background, handling the heavy lifting while you focus on creativity and growth. With Pricemaster doing the grunt work, you can confidently make strategic decisions, knowing your business is optimised for maximum profitability.