Pricemaster + Linnworks: Sell Everywhere, Price to Win
Today we are announcing a new partnership and integration with Linnworks, the Connected CommerceOps platform used by online retailers to run inventory, orders, listings and fulfilment across 100+ marketplaces. Pricemaster now connects directly to Linnworks, so the system that runs your operation and the system that runs your pricing can work as one.
It is a simple idea with a big consequence. Linnworks runs your operation. Pricemaster runs your pricing. Together, they close the gap between the two: the gap where margin quietly leaks away.
The problem: your operation scales, your pricing does not
Most retailers run two systems that never talk to each other. Operations live in a platform like Linnworks: stock, orders, listings, fulfilment, all centralised and automated. Pricing lives somewhere else entirely. Usually a spreadsheet.
That worked when you sold on one channel with a few hundred SKUs. It does not work now. Your operation scales effortlessly: add a marketplace, add a warehouse, add ten thousand listings. Your spreadsheet does not. Prices go stale. Fast sellers stay cheap when they could hold a stronger price. Slow sellers sit at full price while stock ages. Competitor moves go unanswered for days.
Margin leaks in the gap between the two systems. Not dramatically, but a point here and a point there across a whole catalogue and a whole year adds up to real money. This integration exists to close that gap.
Two platforms, two jobs
A Connected CommerceOps platform. Retailers centralise inventory, orders, listings and fulfilment, and sell across 100+ marketplaces from one place. It holds the live operational truth of the business: what is in stock, what is selling, and how fast.
Strategic pricing intelligence. Deep competitor monitoring and margin-aware dynamic pricing: automated rules that defend profit, not just chase position. Pricing that reacts to the market, to stock, and to sales velocity.
Neither replaces the other. Linnworks is where your operation lives. Pricemaster is where your pricing thinks. The integration is the connection between the two.
How the integration works
Setup first, because it matters: connecting Pricemaster to Linnworks is a one-click, push-button job. No manual exports, no CSV uploads, no mapping spreadsheets. Authorise the connection and data starts moving instantly, in both directions.
From that point, your pricing rules are driven by the three data points that actually matter: price, stock level, and sales speed. Here is the loop.
Linnworks holds the live truth: stock levels and sales data, updated as your operation runs across every channel you sell on.
Stock and sales flow into Pricemaster instantly, alongside the competitor data we already monitor.
Pricing tightens as stock runs low, responds to fast and slow sellers, and answers competitor moves with minimum margin protected.
Updated prices flow back through Linnworks automatically. No exports, no re-keying, no lag.
Picture it on a single product. You are down to your last 40 units of a strong seller. Your spreadsheet does not know that. Pricemaster does, the moment Linnworks does, and your rule firms the price up rather than discounting stock you are about to run out of. Meanwhile, a slow line with deep stock gets sharper pricing to get it moving. Both decisions happen automatically, and both defend margin.
That is the difference between repricing and pricing intelligence. A repricer looks at one number, the competitor price, and chases it. This loop grounds every decision in your operational reality: what is in stock, how fast it is selling, and what the market is doing.
What it means for retailers
- Margin defended, not just prices matched. Every rule runs with margin protection built in. The goal is the right price, the one that wins the sale and keeps the profit, not simply the lowest one.
- Decisions grounded in stock and velocity. Pricing reflects what you can actually sell, at the speed you are actually selling it, not a static list price set weeks ago.
- The spreadsheet retires. No more export, edit, import cycles. Pricing runs continuously, in the background, across the whole catalogue.
- Room to scale. Add channels and SKUs in Linnworks and your pricing keeps pace automatically. The operation and the pricing grow together.
What is coming next
The integration you can switch on today is the foundation. Here is what we are building on top of it, working closely with the Linnworks team and a small group of customers now, with fuller roll-out over the coming months.
Marketplace fee calculations and uplift pricing
Channel-specific uplift and margin protection across marketplaces like Amazon, TikTok Shop and eBay, via Linnworks. Every marketplace takes a different cut, so this prices each channel in a way that holds margin everywhere you sell, not just on your storefront.
Multiple daily scrapes for busier stores
For fast-moving, volatile sectors, a once-a-day check is not enough. Multiple competitor scrapes per day keep pricing in step with rapid market swings.
We would rather be straight with you than early: these features are being built and optimised now, not sitting on a shelf. If you would like to be part of the early group shaping them, tell us when you book a demo.
Sell everywhere. Price to win.
Linnworks lets you sell everywhere. Pricemaster makes sure that everywhere you sell, you are priced to win at prices that protect your margin, informed by your stock, your sales speed, and your market.
If you run your operation on Linnworks, the connection is one click away. Book a demo and we will show you the loop running on your own catalogue.